Editorial, Print, Advertising
Adobe InDesign
“Chateau” is a fictional interior design magazine that targets an audience who is interested in the delicate and feminine style of the Rococo period. The content includes characteristics of the style, how to recreate it at home, and Rococo art's influence on modern interior design. The project explores layout and typography.
The process started with collecting images of Rococo interior design. I made sure the images I selected have a light and soft color palette.
According to research, artists from the Rococo period often used pastel colors with a soft and frivolous impression. So, I aimed to incorporate these colors in my magazine spreads to recreate the aesthetic.
Since one of the requirements of the project was to create 3 different covers, I differentiated each cover with a different color palette for the spring, summer, and winter issues. For the layout of the covers, I wanted to incorporate large letters that go beyond the margins of the magazine that gives off a maximalist impression.
In the table of contents, I separated the featured articles from the departments for an easier reading experience. I thought readers would want to look for the featured articles first. The round boxes that frame the images not only provide a preview of the articles, but also create a more playful layout.
For this spread, I experimented with placing justified text in a box that showcases the grids.
To maintain a consistent layout throughout the next spread, I also justified the copy and tried to break the text with enough images. Each category is organized as a block of text, accompanied by an image.
In this photography-based spread, I selected images that have a consistent color palette and similar lighting.
For the second feature, I decided to create a dynamic layout, since the article is about the art of Rococo and its influence on interior design. I wanted the pages to be informative, yet interesting to browse through.
The typefaces chosen for the magazine are Parisienne and Cormorant Garamond. The script typeface has a classic and playful mood, while the traditional serif typeface adds a more formal character. The intended overall layout of the magazine has limited negative space because Rococo art often reminds me of a maximalist style, with intricate and lavish patterns.
Magazine expanded into tablet size
Social media posts promoting the magazine
